about swww

What is Smart Water & Waste World?

Smart Water & Waste World (SWWW) magazine has a monthly print-run of 12,000 strong and verified database – reaching industries, government & municipal bodies, water & environment consultants, embassies, research organizations and water companies every month.
We are the most authoritative source of information that enables water industry to take informed buying decisions to further their business by providing the right blend of news, products, trends, and analysis to bring together information from diverse disciplines on water & wastewater from across the globe and most importantly India.

Smart Water & Waste World (SWWW) is a community engagement platform bringing together the world’s water communities through print, live events, online properties, training programs and market solutions.

Seven Unique Features


A strong platform unaffected by market pressure providing unbiased content.


Transparency and assured reach to the decision-makers and budget holders that matter.


Dedicated frequency and consistent quality of product.


A focus on the issues, trends, opportunities and needs of the people driving the business.


Engage with the government community who form the biggest and most influential section of our readers.


A dedicated marketing, operations and online team of the Beyond Expectations to deliver a quality engagement experience.


We are the only Indian publication that provides the online/social media presence you need.

‘Be smart’ with Water

  • Smart Water & Waste World (SWWW) delivers on the strong values of unbiased content, transparent and professional standards.
  • SWWW delivers a consistent quality and provides unparalleled reach and credibility among the government and industrial readers.
  • SWWW provides the right blend of news, products, trends, analysis to bring together information from diverse disciplines on water & wastewater from across the globe and most importantly India.
  • SWWW moves beyond the technology to provide strategic actionable intelligence on business issues, the people driving the business and opportunities in the water treatment, water handling and wastewater segments of the industry.
  • SWWW creates a community engagement platform that brings together the world’s water communities through print, live events, online properties and market solutions.

    smart team

    Kailash Shirodkar, Founder & CEO,
    Smart Water & Waste World

    An engineering graduate with a management degree, he has an experience of 18+ years in the marketing and media industry. He is credited with launching new media properties across print, events and online. Started his career in sales with a leading telecom company selling Motorola wireless solutions, he joined the media industry in 2000 to launch his first magazine. Over the next 18 years he has launched numerous new magazines and events for leading media companies like Jasubhai Digital Media, The Indian Express Group, UBM Plc and Earth Water Group.
    He has worked on media properties across, IT, Telecom, Jewellery, Construction, Maternity and Nuclear industries and has worked with a lot of international clients like IBM, Oracle, Microsoft, Google, Chicco, GE, Hiranandani, etc. on executing their marketing and branding activities across multiple formats. Exposed to managing a P&L of US$ 9 Million and leading a team of over 70, he has managed multiple print products, exhibitions and 5 online community sites in a previous role.
    Always been driven by an entrepreneurial spirit, he has used that passion to build these media properties – some of which are still marquee brands in their respective industry verticals.
    A passionate sales and a marketing practitioner, with a focus on client satisfaction and delivery he is an avid reader and has also spoken at public events and moderated industry panel discussions and events.

    Mayur Sharma, Editor,
    Smart Water & Waste World

    He has done his MBA in International Business and started his career with Reliance Anil Dhirubhai Ambani Group. Managed the Editorial team of Earth Water Group publications for 11 years before joining The Indian Express Group where he headed the Editorial vertical for EXPRESS WATER for one year.
    Overall experience of 14 years across the key areas of building content for technical and trade publications, conceptualizing and executing conferences, sales & marketing, customer relationship management and conducting trainings. 12 years of experience in the water sector.
    Apart from editorial skills, also adept at business development, launching new brands and brand building. Organized more than 15 international and national water exhibitions, conferences and water meets. Well networked and connected with the key decision makers from water & wastewater treatment technologies and various allied sectors of EPC, environment and industrial automation.
    Working with media houses has helped him gain knowledge and understanding of the B2B industry. Over the years, attended numerous national and international water events which have helped him understand the trends, market outlook and development of the industry.
    Currently based in Chandigarh. A social media enthusiast. While writing is a hobby, and reading books is a habit, photography is his passion.

    Shailesh R. Iyer, Printer, Publisher, Head – Business Operations,
    Smart Water & Waste World

    Close to 20 years of experience in operations with specialized focus on legal compliance, financial documentation, and event management.
    Assisted several MNCs, during their launch, in interactions with Company Law Board (CLB), Foreign Investments Promotion Board (FIPB), Ministry of Information and Broadcasting (MIB), Ministry of Commerce & Industry (MCI), and Registrar of Newspapers in India (RNI). Exposed to Treasury/ Banks for LC limits and banking documents and networking with financial institutions for grant of various credit limits and raising finance including scrutiny of pre- and post-documentation.
    Managed operations for leading media houses. Has handled national & international corporate events in Europe, Malaysia, Paris, Dubai, Turkey, and Macao.
    Well versed and connected in liaison and compliance requirements for print publication industry with enablement of domestic and international brands in India like Jasubhai Media – Digit – India’s Premier IT magazine, UBM India, ITP Media City – Dubai, CAT Publications, CMP Media USA, Zscaler Inc USA, Netscot, etc. Excellent in admin, and facility management related to production, events and compliances. Also associated with leading Travel Port in Himachal and active member of NGOs in Delhi NCR and Mumbai.