India: Pumps & Water Technologies manufacturing major EKKI has launched a global campaign called “40+Into the Golden Era” celebrating the company’s 40-year anniversary, showcasing key moments of pioneering progress throughout the past 4 decades starting from Deccan to EKKI since 1981.
The campaign begins marking 40 years since the company’s founder P.Arumugam along with his uncle KK Veluchamy and friend MS Sundaram started making pumps in 1981 under the Deccan Brand.
Group founder Arumugam. P, CEO of Deccan Pumps and EKKI, said, “EKKI has evolved in 40 years from making pumps for Indian Agriculture to Cutting edge water technologies for Germany”, “Company owes all its progress to its Founding Members, Employees, Suppliers, JV partners and Dealers.
We wanted to celebrate the passion, ingenuity and talent of the men and women who have made the Company unique through the company’s history.
“For 40 years, we have pioneered many firsts through our passion and innovation, transforming the industry and helping to make water accessible to the society.”
In 1981, the group began making pumps under the DECCAN brand, followed by creation of EKKI which acquired Deccan Pumps Pvt Ltd in 2013 and rebranding itself as one “EKKI Water Technology Group”.
Some of the key milestones of the group include the launch of the Vertical Open-well Submersibles, Closed coupled Sub-Sevak Submersibles, Forging India’s first Waste Water JV with global waste water leader HOMA and making it to the world leading Insead Business School as an MBA case study.
Next-Gen family member, Kanishka Arumugam, Co-Ceo of EKKI said, “My father founded the group in 1981 with an initial investment Rs 50,000 (650 USD$), we have come a long way since then”. “To celebrate 40 Years of pump making, EKKI will host key events throughout the year with its partners, suppliers, dealers and employees under the “40+ Into the Golden Era” campaign”.
The 40+ campaign looks to the future, exploring how EKKI continues to shape the water industry with pioneering innovations that address some of society’s most critical issue of access to clean water to all.
Kanishka Arumugam also outlined his vision stating “EKKI is making a strategic transition in this golden decade to become a Sustainable Water Technology Company and we are currently focused on creating multiple platforms that will accelerate our growth and create significant societal value through digitalization, servitization and being a system solutions provider for the water industry”
EKKI is a story of incredible men and women, a story of great achievements in the past and, above all, in the future.” We are also committed to saying “Thank you everyone” for our glorious past.
EKKI is one among India’s advanced Pump and Water Technologies provider. The privately held family-owned firm provides water in an efficient and sustainable way for agricultural, building services, industrial and public utilities markets through its innovative products and services. Established in 1981 this family business produces a wide range of pumps and water technologies from its 4 world-class production centers. Internationally EKKI is establishing its global presence. It has several manufacturing collaborations with Technology leaders and distribution partnerships with Global Distributors. Today, EKKI’s products are sold in more than 20 Countries. The EKKI Group has an International Joint Venture Alliance with HOMA of Germany, a world leader in waste-water technology.
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