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THE smart team

Kailash Shirodkar

Founder & CEO
Smart Water & Waste World

An engineering graduate with a management degree, he has an experience of 21 years in the marketing and media industry. He is credited with launching new media properties across print, events and online. Started his career in sales with a leading telecom company selling Motorola wireless solutions, he joined the media industry in 2000 to launch his first magazine. Over the next 21 years, he has launched numerous new magazines and events for leading media companies like Jasubhai Digital Media, The Indian Express Group, UBM Plc, and Earth Water Group.

He has worked on media properties across, IT, Telecom, Jewellery, Construction, Maternity, and Nuclear industries and has worked with a lot of international clients like IBM, Oracle, Microsoft, Google, Chicco, GE, Hiranandani, etc. on executing their marketing and branding activities across multiple formats. Exposed to managing a P&L of US$ 9 Million and leading a team of over 70, he has managed multiple print products, exhibitions, and 5 online community sites in a previous role.

Always been driven by an entrepreneurial spirit, he has used that passion to build these media properties – some of which are still marquee brands in their respective industry verticals.

A passionate sales and a marketing practitioner, with a focus on client satisfaction and delivery he is an avid reader and has also spoken at public events and moderated industry panel discussions and events.

Mayur Sharma

Smart Water & Waste World

He has done his MBA in International Business and started his career with Reliance Anil Dhirubhai Ambani Group. Managed the Editorial team of Earth Water Group publications for 11 years before joining The Indian Express Group where he headed the Editorial vertical for Express Water monthly magazine for one year.

Overall experience of 16 years – across the key areas of building content for technical and trade publications, conceptualizing and executing conferences, sales & marketing, customer relationship management, and conducting trainings. 13 years of experience in the water sector.

Apart from editorial skills, also adept at business development, launching new brands, and brand building. Organized more than 15 international and national water exhibitions, conferences and water meets. Well networked and connected with the key decision-makers from water & wastewater treatment technologies and various allied sectors of EPC, environment, and industrial automation.

Working with media houses has helped him gain knowledge and understanding of the B2B industry. Over the years, attended numerous national and international water events which have helped him understand the trends, market outlook, and development of the industry.

Currently based in Chandigarh. A social media enthusiast. While writing is a hobby, and reading books is a habit, photography is his passion.

Shailesh R. Iyer

Printer, Publisher, Head – Business Operations
Smart Water & Waste World

Over 22 years of experience in operations with specialized focus on legal compliance, financial documentation, and event management.

Assisted several MNCs, during their launch, in interactions with Company Law Board (CLB), Foreign Investments Promotion Board (FIPB), Ministry of Information and Broadcasting (MIB), Ministry of Commerce & Industry (MCI), and Registrar of Newspapers in India (RNI). Exposed to Treasury/ Banks for LC limits and banking documents and networking with financial institutions for grant of various credit limits and raising finance including scrutiny of pre- and post-documentation.

Managed operations for leading media houses. Has handled national & international corporate events in Europe, Malaysia, Paris, Dubai, Turkey, and Macao.

Well versed and connected in liaison and compliance requirements for print publication industry with enablement of domestic and international brands in India like Jasubhai Media – Digit – India’s Premier IT magazine, UBM India, ITP Media City – Dubai, CAT Publications, CMP Media USA, Zscaler Inc USA, Netscot, etc. Excellent in admin, and facility management related to production, events and compliances. Also associated with leading Travel Port in Himachal and active member of NGOs in Delhi NCR and Mumbai.

Bhaskar Chivukula

Marcom & Brand Manager
Smart Water & Waste World

Bhaskar Chivukula started his working career with an assignment of selling marine paints. Continued his working career for some years in a photography company and thereafter with a company that launched a decorative product called reflective acrylic.

Post this most of his working career – around 21 years – was spent in doing stints in the publications and B2B events and conference space. First with the Business India Group of Publications and Business India Exhibitions & Conferences, where he was involved in marketing communications for B2B publications, events, and conferences. Worked in the areas of IT, Computer Training, and Interior Décor. Thereafter, with UBM India Pvt. Ltd. for marketing communications and for producing all marketing collaterals for industry trade shows on business verticals such as Pharmaceuticals, Jewellery, Food Ingredients, Nuclear Energy, Concrete & Infrastructure. Also hands-on at event and conference sites.

Bhaskar is an avid traveler, having visited several places in India and countries abroad. An everyday music listener with an interest in photography. For the last 29 years and still counting, he is a keen follower and worshipper of mother nature and wildlife. Loves to visit forests and jungles of India and elsewhere. Has his own website and has set up a small eco-tourism venture in the Nilgiris.